Mi11 | Amplify The Music Inside
August 26, 2009 by Aaron Diemel
Filed under Blog
Let’s put it right out there on the table: Mi11 is part of Best Buy. But before you think refrigerators and TVs and click away to another page, we wanted to take a minute to let you know where this whole Mi11 thing came from.
We started at one store, with one small group of believers who knew that a musical instrument isn’t just another appliance, it’s an extension of its owner; and if they could just get the right people and the right instruments together, that’s when magic happens. This little pocket of passion started to grow within those blue and yellow Best Buy borders, and before we knew it there were three Mi stores. Then more. And now there are more than 85 stores and we’re still growing across the country with the Music Inside. This ain’t a corporate campaign, it’s a genuine wildfire of inspiration that’s been spreading because of honest-to-goodness musical love.
You see, each Mi store employs musicians. These aren’t just sales people – they are real musicians with real know-how who really want to help you turn up the volume on whatever music is playing away inside you – whoever you are. It’s not just for pros or newbies or rock or jazz or guitars or drums – it’s for you. And it can be whatever you want or need it to be, whether you’re an old pro, or just dipping your toes in the pond. So with all this energy bubbling up inside Best Buy, it just had to spill out into the rest of the world. And that’s Mi11.
Mi11 is a movement by and for musicians and music lovers of every shape, size and sound. It’s a way to share and encourage the Music Inside – whether it’s music you make or music you feel. Just take a look at the logo and you’ll get the drift:
I believe in the Mi11 cause and accept the duties that come with being a member. I promise to encourage others I meet along my journey and pass on the techniques, knowledge and passion that have been shared with me. I will always be upfront and transparent about my membership in Mi11. I am here because I choose to be here and reserve the right to freely express my views to Best Buy and the Mi11 community in an honest, respectful manner at all times. Above all, I vow to have fun hanging out with my fellow lovers of playing music and, if it feels right, ask others to join the Mi11 movement.
